Google Algorithm Rejig: Google has moved out of the Keywords centric results to Topic-based results

By in Posted November 23, 2018

Google rolled out its biggest algorithm update on August 1, 2018 and needless to say many websites across the web were significantly affected. It took over a week to fully roll out the update and the result is huge. From the beginning of August, many sites started showing jumbled trends of website traffic and webmasters were alarmed.  It is actually the third algorithmic update of the year 2018 and is estimated to be a massive one than the others. Much to the dismay of many, countless websites are facing a fallout with their ranking.

No one cares how many changes Google makes to their search algorithm since it is happening numerous times a day and none of these changes get reported. Last year alone, Google had more than 630 core updates rolled out. It was in March Google announced that they are making changes each day to improve our search results.

However, the Broad Core Algorithm Update happens only a few times a year and can consequently influence the search results of users. The point of Broad Core Algorithm Update is to improve the search quality by giving users the most relevant answers.

The new Broad Core Algorithm Update has been the hot topic for the webmasters and SEO experts since the website traffic is showing a declined trend, several websites have lost a significant amount of search visibility, rankings, and traffic. On Twitter, Danny Sullivan tweeted on the things to be done to adapt this change which is namely to have a great content (obviously!) and other things like site speed, security, reading the rating guidelines etc.

The SEO experts state that Google actually focuses on the content and not the quality of the site. Google made it clear by saying that if the websites drop or gain, it is because of the changes to systems are benefited by the pages which were previously under-rewarded. So if your website drop in ranking after the update it may not be because of the quality but of the few other pages that were “under-rewarded,” ranking higher after the update.

The update calls for the need of an improved content strategy and it’s highly important to make the content relevant to the search intent of your target audience. It is clear that Google has moved out of the keywords centric results to topic-based results. In order to regain the search engine visibility, it’s better to adopt a cluster topic approach and to provide the users a content written with extensive research based on the topic. If your competitor has outsmarted you in ranking, a little comparison study won’t hurt. If you research how others ranked above, you could find some potential information on how to make your content more relevant.

Things to Reconsider

Remember Danny Sullivan’s words, content is the thing that really matters. If Google intends to give its users more relevant and useful information, then you had better do the same. The top ranking is gained by the websites with clear, comprehensive and useful content so, follow the trend rather than falling into the SEO friendly content. If your content is helpful the targeted audience will spend more time and affect positively on your bounce rate.

Fix your website to be responsive to the Google Mobile search since the mobile first indexing has become a major ranking factor. Many sites are unresponsive to the Google Mobile search this is all that needed to drop your ranks. Speed is the other influencing factor if your website is not loading within 2-3 seconds, it is normal for the user to move on to other pages. So, you may have high-quality content what if no one is checking it? You can use Google’s page insight tool to examine your site’s loading speed.

Don’t forget to read the Read the Quality Rater Guidelines (QRG) and review your site accordingly fixing the potential problems. A user study will also help you. If you have what the audience wants they might really end up there, and it’s your job to make sure they do it. Study your Google Search Console (GSC) reporting carefully and never forget to include the new index coverage reporting. Be careful with the links you provide on your site as Google primarily looks at links and mentions from well-known sources. In short, to go with the update you need to remodel and improve your website considering the power factors.

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