KSFE Pravasi Chitty :| Translating the participation into progress
KSFE through its glorious 50 years of service has pioneered a crucial share in the progress and growth of Kerala along. The Chitties are age-old indigenous financial settlements which played a vital role in back boning the economy of Kerala. Our challenge was to upheave the Chitty from its popular domestic set up to an international level targeting the Malayalees across the globe. We are privileged to participate with KSFE in conceptualising and executing through multichannel strategies. We designed KSFE’s digital strategy so as to nurture its loyalty amongst the social media audience and ultimately turning the fans to customers and brand evangelists.