Brand strategy and management

“Brand” is not a product, a piece of communication or a visual design. It is a continuous and consistent experience you wish to deliver, and the value you want to uphold through your products and services. It is establishing trust and confidence through continuous and affirmative dialog. It is influencing people, businesses and society through a culture of collaboration based on mutual trust and respect. It is about setting new benchmarks while inspiring others to grow.

Imtell helps organisations in developing and communicating their brand story through powerful designs, content and dialogues through traditional, digital and other emerging channels.

OUR APPROACH

We believe that branding is a holistic and unified experience delivered to stakeholders across channels and touch points. It is the way your customer perceive, engage with and experience your brand. It is about connecting strategy with business goals, vision with values, execution with business results and cost optimisation. It is about stringing together people, processes and technology to deliver the single big idea that your brand stands for.

As multi-channel communications experts, we have extensive brand management credentials across different channels and different industries. While we are experts in driving branding and communications across print, electronic, digital and other experiential channels, our core strength is in creating a fool proof strategy that will help you create an agile brand. We help you build transformational brand experiences cutting across the dynamics of new trends and technologies.


How We Can Support

Brand Conceptualisation & Devleopment | Rebranding | Communication and Story Telling


Brand Conceptualisation & Devleopment:

We help companies create a Brand Blueprint based on careful research and analysis of business objectives, values, vision, market needs and customer aspirations. We create designs and concepts taking into consideration present and future potential. We design future ready brands that make sense right now. The brand conceptualisation kit includes:

  • Brand identity & design
  • Brand style guide
  • Stationer and collateral templates
  • Branded environments
  • Brand governance and management

Rebranding

Brands need to reinvent themselves inorder to stay relevant through changing times. Rebranding is a complex process and requires a lot of planning. Imtell helps companies with rebranding strategies to realign with fundamental changes in business focus, market dynamics and customer aspirations. Rebranding is not just a change of design or tagline, but a change of mindset across multiple platforms and affecting multiple stakeholders. Our rebranding services include:

  • Design services
  • Change management across multiple platforms & departments
  • Rebranding communications & campaigns
  • Training

Communication and Story Telling

We love stories and we help organisations with powerful story telling techniques by combining interesting design concepts, unique written content and technological innocations. Our expertise includes:

  • Design

    Logo, office stationery, branded environments, mementos, gifts, collateral designs, customer experience design, story boards, infographics, website designs, web and mobile UI designs

  • Corporate marketing

    Brand strategy, executive profiling, leadership communication, stakeholder communications, annual reports and publications, image building and reputation management, thought leadership events, corporate events and activations, CSR

  • Marketing communications:

    Go to market communications, print and digital collaterals, product/ services launches, customer experience design, product activations, trade shows, custom events, experiential marketing, Magazines

  • Content services

    Website content, email campaigns, newsletters, blogs, white papers, case studies, SEO articles, Press Releases, multi-media scripts, magazines and manuals, corporate videos, interactive presentations

  • Image building and reputation management services

    PR and media relations – Government and industry liaising, press and media relationships

    Events and activations – Custom events and activations, trade shows, thought leadership initiatives

  • Story telling

    Multi-channel, multi-format brand stories and conversations