And we call them brand evangelists

When the people drives the brand, you need to create a believing brand steered by a strong leadership. Sami Direct, a network marketing company in the areas of nutraceuticals and cosmaceuticals, gave us a lot of insight on how to drive sales through creating brand evangelists. Our efforts through social media, nationwide PR and media relations were all focussed on one mission – creating a brand people love, trust and call their own.